Sponsors ads in newspapers and magazines
Participates in television appearances and promotions
Continues major national networking at tradeshows
Develops promotional materials and recipes for distribution
Informs retailers and consumers about the health benefits and nutrition in Fresh Figs from California
Provides information about handling, in-store positioning, and ad placement
Communicates with shippers, wholesalers and marketers about Fresh Figs
Works constantly to improve cultural, packaging and shipping practices to meet retailer and consumer needs
Ensures that a quality product reaches the consumer
Provides programs that work well for retailers and builds lasting relationships
Maintains Web sites at www.californiafreshfigs.com and www.californiafigs.com.